Yogyakarta · Indonesia

Culture,carried forward.

Interdisciplinary digital heritage strategist, cultural communication consultant, SME trainer, writer, and co-founder of TRAVELXISM.

Vinia Rizqi Primawati
Vinia Rizqi PrimawatiDigital heritage · Communication · Writing
HeritageCommunicationPartnershipsWriting

Where culture meets public life

Making heritage relevant,
without losing its soul.

Vinia works across digital communication, cultural heritage, tourism, and institutional partnerships. Her practice connects deep research with the way people encounter stories in public.

Her experience spans the Palace of Yogyakarta, the Yogyakarta Governor’s Office, Leiden Indonesia / KITLV-Jakarta, TRAVELXISM, universities, and community-focused SME programmes.

Areas of practice

Areas of practice

01

Digital heritage

Translating living culture, archives, and place-based knowledge into meaningful digital experiences.

02

Cultural communication

Shaping research, public information, and institutional stories with clarity, context, and care.

03

Partnerships & SMEs

Building collaborations across institutions, communities, tourism, and small-business ecosystems.

Selected roles

Across institutions, ideas, and communities.

2021—Now

Independent Consultant

Leiden Indonesia / KITLV-Jakarta

2018—Now

Director of External Relations & Media

TRAVELXISM

2015—2026

Head of Communication & Digitalization

The Palace of Yogyakarta

2024—2026

Director of Industrial Partnership

Universitas Nahdlatul Ulama Yogyakarta

2019—2022

Communication Analyst

Office of the Governor of Yogyakarta Special Region

Selected work

Research that travels beyond the page.

Research · 2025

Preserving Sacred Heritage at the Royal Palace of Yogyakarta Through Digital Innovation

A conference paper on the relationship between sacred heritage, institutional communication, and digital practice.

Read the research

Books · 2021—2022

Stories rooted in place

Author of works on Gumi Sasak in Lombok and the structural genius of Bawomataluo, Nias; writer of Surya: Sang Anak Kebon.

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Selected milestones

Recognition for communication with public value.

  • Gold Winner · PR Indonesia Awards 2021
  • National Best Government Social Media · 2021
  • Gold Winner · PR Indonesia Awards 2022
  • Best Copy & Profile Video · Puteri Indonesia DIY 2023
  • Indonesia Youth Ambassador · 2013

Start a conversation

Let’s give meaningful stories a longer life.

Connect on LinkedIn

Professional profile and portrait sourced from Vinia’s public LinkedIn profile.